This is a pickled plum business that has been passed down for 3 generations. Shangi only use 3 natural ingredients: salt, sugar and local grown plum with persistent and traditional method to make pickled plum. Normally it will take at least 2 years to complete the process. For their new brand project we focus on time, that’s why we name it“AGE PROJECT by Shangi”
Traditional method made pickled plum has been disappeared from young people’s life experience. The Goal for this project is to design a fresh look for this traditional food, at the same time, it’ll be looking good but not too fancy to balance the old and new. We use the pickled plum shape as the main visual element.
The plum changes its flavor and taste through the pickled process time, just like whisky, the time will tell you the value. That’s why we develop 3 years, 5 years, 7 years pickled plum as the main product line for this new brand.
