Fujin Tree Café began as a neighborhood café rooted in a calm, courtyard-like atmosphere and a close relationship with nature. Originating on Fujin Street, the brand reflects a lifestyle defined by warmth, sincerity, and a natural way of living.
As the brand expands beyond its original setting, this visual refresh redefines Fujin Tree Café’s identity—allowing it to move from the street into a broader urban and global context, while continuing to express the connection between people and nature.
The renewed visual system centers on a new logo inspired by the gently curving street trees along Fujin Street. These trees represent quiet presence, growth, and continuity.
Yellow is introduced as the primary color, symbolizing sunlight, hope, and warmth. Like a growing tree, Fujin Tree Café aims to extend its branches and take root in new places around the world.
Year : 2019
Client : Fujin Tree Cafe
Client : Fujin Tree Cafe
CD : Huang Chi Teng
AD&D : Ho Wan Chun
VI Guideline : Yu Wen Hsuan
AD&D : Ho Wan Chun
VI Guideline : Yu Wen Hsuan
