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Circus Special Magazine 《Do Circus》 Autumn Issue
—— A new nomadic taste that is salty yet sweet
When a massive circus tent is compressed into a bag of microwave popcorn
Do Circus Autumn Issue is based on the idea of a “salty-sweet nomadic taste,” using the microwave popcorn bag as a metaphor for the circus Big Top. What appears light and instantly expandable on the surface is in fact built on intense labor and real-world constraints. The sweetness comes from the moment performances begin, while the salt reflects the effort behind its construction.
Visually, the publication combines 1980s–90s supermarket aesthetics and Pop Art language, translating circus stripes into bold graphics and using slogans like “The New Nomad” to create a commercial tension. The structure mimics popcorn packaging, with an outer layer of branding and instructions, and two inner volumes that separate labor and performance.
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Circus Special Magazine 《Do Circus》 Autumn Issue
—— A new nomadic taste that is salty yet sweet
When a massive circus tent is compressed into a bag of microwave popcorn
Do Circus Autumn Issue is based on the idea of a “salty-sweet nomadic taste,” using the microwave popcorn bag as a metaphor for the circus Big Top. What appears light and instantly expandable on the surface is in fact built on intense labor and real-world constraints. The sweetness comes from the moment performances begin, while the salt reflects the effort behind its construction.
Visually, the publication combines 1980s–90s supermarket aesthetics and Pop Art language, translating circus stripes into bold graphics and using slogans like “The New Nomad” to create a commercial tension. The structure mimics popcorn packaging, with an outer layer of branding and instructions, and two inner volumes that separate labor and performance.
CL：Do cricus
Year：2025
Year：2025
AD：Wanchun Ho何婉君
D：Wanchun Ho何婉君 / Zhong Cao曹仲
PM：Chiteng Huang黃紀滕
D：Wanchun Ho何婉君 / Zhong Cao曹仲
PM：Chiteng Huang黃紀滕
