The key visual is centered on the concept of projection, presenting moving images as something that is both observed and continuously transformed. Its three-dimensional form evokes a beam of light emerging from the darkness, projecting onto the screen while simultaneously entering the viewer’s perception.
The spectrum unfolding from the side is more than a visual effect—it symbolizes the diverse voices, techniques, and emotions behind every creation. Interwoven within a unified structure, these elements form the layered language of cinema.
Through the interplay of light and space, the Golden Harvest Awards become a platform where creative energy is revealed and amplified, allowing moving images to extend beyond the screen into an evolving sensory experience.
Building on this concept, the identity expands into a flexible motion visual system inspired by the projection, refraction, and movement of light. The system adapts seamlessly across the festival catalogue, social media, website, promotional materials, award ceremony stage, and opening titles, creating a cohesive visual identity that evolves across different media while reflecting the dynamic and ever-changing nature of filmmaking.
CL：GHA
Year：2025
Year：2025
AD：Wanchun Ho / Zhong Cao
D：Zhong Cao / Yen Yen Tien / Chen You Hsu
Motion：Zhong Cao / Yen Yen Tien
PM：Chiteng Huang
Photo credit：Golden Harvest Awards/Chiteng Huang
D：Zhong Cao / Yen Yen Tien / Chen You Hsu
Motion：Zhong Cao / Yen Yen Tien
PM：Chiteng Huang
Photo credit：Golden Harvest Awards/Chiteng Huang
