AGE PROJECT

Age Project
「漬好的梅，好好漬梅」
這是一個傳承三代的漬梅事業，祥記用台灣土地上種出的青梅，用梅子、鹽、糖僅僅三種天然原料與近乎固執的傳統方法，用上至少兩年的時間和心意來成就梅子的價值。於是我們將這個新的品牌計畫當中的時間性放大，命名為「Age Project 年歲計畫 by 祥記」。

傳統工法的漬梅食品已漸漸遠離年輕族群的生活經驗，設計的目標在於如何讓這樣傳統的食品有嶄新面貌，卻依然耐看歷久而不是過分花俏討喜，取得傳統與年輕的平衡。我們以一顆醃漬過程中梅子的白色剪影作為主視覺。

梅子隨著醃漬的時間變化著它的口感及味道，時間性與價值的對應就如威士忌的概念。三年漬梅、五年漬梅、七年漬梅的產品線規劃，讓時間的價值與訴說成為了這個新品牌的主軸。

Age Project
This is a pickled plum business that has been passed down for 3 generations. Shangi only use 3 natural ingredients: salt, sugar and local grown plum with  persistent and traditional method to make pickled plum. Normally it will take at least 2 years to complete the process. For their new brand project we focus on time, that’s why we name it“AGE PROJECT by Shangi”

Traditional method made pickled plum has been disappeared from young people’s life experience. The Goal for this project is to design a fresh look for this traditional food, at the same time,  it’ll be looking good but not too fancy to balance the old and new. We use the pickled plum shape as the main visual element.

The plum changes its flavor and taste through the pickled process time, just like whisky, the time will tell you the value. That’s why we develop 3 years, 5 years, 7 years pickled plum as the main product line for this new brand.