
THE FREQUNET
The Frequent
常常,位於嘉義,是由嘉倫跟宥名共同主理的空間。他們一起打造一個像家一樣簡單、日常,讓客人能夠常常來訪的甜點店。
對於新鮮風味與口感的堅持,讓他們幾乎每天長時間都需要在廚房進出,與他們一聊起甜點就有滿滿的愛與堅持。
2022年底滿五歲的常常,推出了全新企劃的禮盒,透過風味重新詮釋嘉義在地的生活經驗。我們為他們設計了新的Logo與新的包裝系統(聽說年前很快就秒殺了!)之後也持續會有新的禮盒組合推出。
希望藉由視覺識別呈現出簡單有質地,純粹樸實無華的性格。常常就是很實在、很溫暖、很好吃。
Visual identity and package design for THE FREQUENT, the homemade cookies and pastry shop based in Chiayi.











Year:2022
Client:常常
AD & D:Ho Wan Chun
Print : 九水印刷